Logo Consultation
Your logo is a key part of your business or organization. Not only will it be imprinted on your products, your business card, website, and social media, but it’s also often the first impression your clients will have and that image will stick with them whenever they think of you. A good logo captures attention, distinguishes you from others, and helps to establish brand loyalty.
A well-designed logo communicates to potential clients that you do quality work. If your logo looks unprofessional, people will question the quality and trustworthiness of your business. We make quick judgments all the the time about products, services, and businesses simply based on the logo or graphic. For example, when we’re deciding on something to buy at the store or online and we don’t have any previous experience with the product we’re considering buying, we often choose the one that looks the most legit. A poorly designed logo can make someone choose another option.
good logos:
Are clear and easy to read so that it’s immediately understood by the audience.
Look good in any format: digital, printed, and on products.
Peak interest and build trust with potential clients.
Stick to a simple color palette of less than three main colors.
Include a visual element or icon to make it memorable.
You can learn more about creating a good logo here: https://designpowers.com/blog/why-a-good-logo-is-important-for-your-small-business
EXAMPLES of Modern logos:
Logo designs have changed significantly over the years. Businesses have discovered that simpler logos tend to be more memorable and do better in engaging with people. You can see how Google, Twitter, and McDonalds have modified their logos to become more simple.
image from: https://visme.co/blog/evolution-of-logos/
image from: https://www.logaster.com/blog/twitter-logo/
image from: https://izeyodiase.com/psychology-of-color-branding-in-logos/
Most modern logos also include several variations that can be used in different scenarios yet maintain a strong connection. Often they will have a logo with words, one without words, and a color variation so the logo can go on a light background or a dark background. Below are a few examples.
We’re here to help
With all this in mind, our goal is to help you develop a logo that clearly communicates to your audience. To do this effectively, we’re going to need some help from you. Below are a bunch of logos from all sorts of businesses and organizations. Take note of how each one communicates clearly to their audience. As you scroll through, think about what you want your logo to communicate and how you want it to feel. Think about what elements and colors will help connect to your audience and give them a sense of who you are and what you do.
What we need from you
The more you share with us about your business or organization and what you’re looking for in a logo, the better we can serve you. Please fill out the form below with as much detail as possible.